Sunday, February 25, 2007

Keeping it Real: Tips to "Green" Your Small Business

This month's NRDC newsletter This Green Life offers a set of completely practical tips for a more sustainable business. (And there are good tips for individuals, too.)

One "big company" benefit we offered to employees in a small lower Manhattan business is described in the latest issue of TGL:
Commuter benefits. Propose a commuter benefits program that allows employees to pay for public transit with pre-tax dollars. Some generous for-profit employers can even be persuaded to foot the transit bill and take the tax benefits themselves -- or split the costs and benefits with workers. Other good suggestions include parking cash-outs (where employees get payments in exchange for not using free company parking); carpooling incentives (such as reserved parking spots in the best locations); telecommuting; a guaranteed emergency ride home for transit, vanpool and carpool users; and bike racks and showers for bikers.

Selling points
* Benefits to the organization: greater employee satisfaction, safer commutes, less demand for company parking, eligibility for transit grants, less traffic congestion, points for good citizenship
* Benefits to the public: cleaner air, less global warming pollution, increased energy independence for the United States
In NYC, it is easy for businesses of any size to participate in the TransitChek program.

Employees do love this. (Although it was curiously a bit of a hard sell, despite the fact that our employees were really smart, educated people. After nobody signed up, I created a presentation document that showed people the math on this, so that they could see how much money they would save each month.)

And guess what: your business also receives a tax benefit.

This is a win-win-win situation!