Great article -- and debate following via reader comments -- on Gristmill.
The topic: organic food is so hot, why aren't more organic farms being created?
I don't know enough to have a valid opinion, but find the debate interesting. (And the commentary from the readers is as interesting to me as the article.)
The point? One of my regular sources recently pointed out: in the California gold rush, which of the miners created successful businesses? Levi Strauss was created to provide supplies to the miners, and is still around today.
Same thing in the internet gold rush. How much money was poured into creating "content" and product that no longer exist? But companies that sell the infrastructure used by these now defunct companies are still around. Think Cisco and other purveyors of computer hardware.
I couldn't easily root out the name of the ad agency made the Pets.com superbowl sock puppet ad. (Understandably.) But another winner in the internet gold rush? Madison Avenue.
Can this lesson be extrapolated to other "hot" consumer trends?