Check Charles Fishman's article on Fast Company about the cultural, economic, and environmental issues behind what he reports to be the $15 billion bottled water industry.
I love anything that deconstructs "the numbers". Fishman says that we drink a billion bottles of water each week. We pay 3-4 times the price of gasoline.
1 in 6 people in the world don't have access to clean drinking water. That's a billion people.
Although I admit to confusion about the health impacts of plastic, I've been known to carry a nalgene bottle around.
Fishman makes the point that our bottled water is a prop, part of our personal brand (so to speak).
Stopping in at EMS, I looked at a display of Sigg bottles, the rising sun of hipdom for some who want to display their green cred. (The "I'm Not a Plastic Bag" story came to mind, and I just couldn't do it.)
More than the environmental impact, I'm interested in learning about the more hidden story in the mainstream discussion -- the politics of the privatization of water.
Coke and Pepsi are bottling tap water and selling it back to us. Anyone have a concern about that?
Saturday, August 04, 2007
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